Nice PR move by the Dodgers

If you have not stumbled into the official Dodger blog written by, I understand, Dodger spokesmen Josh Rawitch, I strongly advise you to do so. He takes blogging one step further to the PR level I deem very suitable to 21st century sports organizations. Not only does Josh share his thoughts and explain words and actions of the club management, he actually also answers questions posed by blog readers. Quite cool. I'm happy to be able to get the information I need first-hand from Josh. Good idea and great job of communicating the "Dodger way" to general public.

One cool insider example? Did you know that Danys Baez second name was actually pronounced [Bl-'ez]? I didn't. See, that's what I mean by effective PR move.